Nigeria’s smartphone market grew by 10% in the second quarter of 2025, bouncing back from a 7% drop in the first quarter, new figures from Canalys show.
The rebound follows months of inflation and currency instability that had weakened consumer demand. Analysts link the recovery to a steadier naira, lower inflation pressures, and the spread of financing options that let buyers pay for devices in installments.
With 138 million mobile internet connections as of July 2025, compared to fewer than 320,000 fixed lines, smartphones remain Nigeria’s main internet gateway. Transsion Holdings — the parent company of Tecno, Itel, and Infinix — continued to dominate with a 65% share, while Samsung and Xiaomi also gained ground through financing plans and partnerships with mobile operators.
Although rising costs and reliance on imports remain challenges, experts say Nigeria’s young population and mobile-first economy will keep driving demand.
